In a
generation where social media has become a crucial part of one’s life,
influencers and creators are the bridge between end-users and brands. It would
not be wrong to say that the influencer culture has grown by leaps and bounds
in India. There has been a myriad of changes on social media where influencers
have become the medium to dispense information and are also entertaining the
audience with distinct services. One of the profound names on the internet,
Srishti Shukla is shaping up the influencer culture with exceptional content.
Social
media has gone way beyond a networking platform and has become an ultimate
podium of creating out of the box content. Going by the numbers of 2020, almost
518 million users use social media, and the number is projected to rise in the
coming years. Leveraging this, many creative professionals are showcasing their
talent over the webspace. Srishti Shukla, popularly known by the name Srish has
often created a rage over the internet with her fashion statement and deadly dance
moves.
Just
like celebrities, even the influencers have made an apt choice in the
decision-making power of the end-users. Srishti Shukla through her talent has
proved that social media can be a game-changer if utilized smartly. Be it any
sector or any industry, the advent of influencer marketing has seen an upward
trend. The notable influencer feels that advertisers who hire celebrities to
market products portray lives that they don’t live. “That’s where influencers
have got an upper hand as they influence the purchasing power of audiences by
creating credible and relatable content on the internet”, says Srishti.
Whether it is the field of medicine,
entertainment or business, influencers make their presence felt in every
sector. Srishti began her career with YouTube by creating dance covers after
which she forayed into short video-making apps like TikTok, Josh and Moj. Her
dance videos and reels on several occasions have gone viral over the internet
and have fetched views in millions. An inspiration to millions of creative
professionals, Srishti says, “I feel glad when my work influences people’s
lives. It is all about being the change in this highly competitive world.”
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